News
July 2, 2008
Contact: Phil Tajitsu Nash, 301-263-9302
YouTube Videos Keep
Celebration Alive
The Asian American Action Fund, a group dedicated to helping Asian Americans get elected to office, had 13 Members of Congress and well over 200 people in attendance at its annual celebration. To capture the excitement of the evening, videos were shot, edited and posted on the website. Those who were there can re-live the moment, and those who could not attend can see what was happening on their website.
"Videos can be streamed cheaply and efficiently from YouTube, so every campaign should be using video on its website," said Phil Nash, CEO of Nash Interactive. "The AAA-Fund fundraiser was a great success, and now everyone can see why for themselves."
For more information about our award-winning Nash Interactive websites, please contact Nash Interactive President Emi Ireland at 301-263-9302.
June 15, 2008
Contact: Phil Tajitsu Nash, 301-263-9302
Global Health and Safety
Website Launched
The Global Health and Safety Initiative, a collaboration to promote safety and sustainability among some of the leading organizations in the domestic health care sector, launched a new website and wiki to spearhead its efforts.
"We are honored to be the website and internet strategy team chosen to assist GHSI," said Phil Nash, CEO of Campaign Advantage. "Greening the health care sector is urgently needed so that people, profits and the planet are all part of a triple bottom line when thinking about health care."
For more information about our award-winning Nash Interactive websites, please contact Nash Interactive President Emi Ireland at 301-263-9302.
June 1, 2008
Contact: Phil Tajitsu Nash, 301-263-9302
Nash Liveblogs
CleanMed Conference
Campaign Advantage CEO Phil Nash served as the official blogger for the CleanMed 2008 conference, held in Pittsburgh from May 20 to 22, 2008. The conference blog was designed to give real time updates about the conference to the many people around the globe who were interested in promoting sustainability in health care but who could not attend the conference.
"Liveblogging is the best way to promote a conference or other activity to both onsite and offsite participants," said Emi Ireland, President of Campaign Advantage, "and we anticipate that more groups will be doing this in the years ahead."
For more information about our liveblogging services and award-winning Nash Interactive websites, please contact Nash Interactive President Emi Ireland at 301-263-9302.
May 3, 2008
Contact: Phil Tajitsu Nash, 301-263-9302
Ireland Authors Online
Campaigning Review
Campaign Advantage President Emi Ireland authored the chapter on Online Campaigning in a major reference book to be published this year, the Routledge Handbook on Political Management. The book, which includes international experts writing about the various aspects of offline and online campaigning, is edited by Prof. Dennis Johnson of George Washington University's Graduate School of Political Management (GSPM).
"We are proud that Emi was invited to participate in this publication," said Phil Tajitsu Nash, CEO of Campaign Advantage, "and we look forward to publication of the Handbook so that all campaigns can learn the latest strategies and tactics."
For more information about our award-winning Nash Interactive websites, please contact Nash Interactive President Emi Ireland at 301-263-9302.
April 26, 2008
Contact: Philip Nash, 301-263-9302
Blogging Tool Helps
Asian American candidates
Campaign Advantage created a
blog for the Asian American Action Fund, an Asian American PAC whose
website we created several years ago. Within months of its launch, the blog now has traffic comparable to the website itself.
"This is an example of how a client's needs evolve as the technology evolves," said Phil Tajitsu Nash, CEO of Campaign Advantage. "Once we started the blog and trained their volunteer editors, they have been posting diaries almost every day."
A popular feature on the blog has been the opportunity for any member of the Asian American community to say in 500 words or less why they support any candidate. This, in turn, has led to an upsurge in comments and increased viewership.
Campaign Advantage principals Emi Ireland and Phil Nash announced that the third edition of their award-winning book, "Winning Campaigns Online," will be published in the Fall of 2008. "We appreciate the feedback on the Second Edition as well as the new ideas for websites, strategies, and other campaign innovations sent in by our readers," said CEO Phil Nash.
"Winning Campaigns Online" was honored by the Society for Technical Communication in Washington, D.C. for "Excellence" at its annual International Online Communication, Technical Art, and Technical Publications Competition. The judging, which ranks publications against objective criteria instead of against other publications, is considered extremely rigorous, and very few entries reach the "Excellence" standard.
The judges' comments included the following:
- "Beautifully written, fascinating, very topical discussion."
- "The tone of the discussion was confident and relaxed but very professional
— perfect for the subject matter."
- "Terminology usage was just right — technical terms were used with
enough context to make them completely understandable to a non-technical reader"
"Winning Campaigns Online" has been honored as Book of the Month at www.politics1.com, and has been featured at Amazon.com, in bookstores worldwide, and at political campaign training conferences.
